CBL - Campus del Baix Llobregat

Projecte llegit

Títol: Análisis de viabilidad del modelo de negocio del Low Cost Long Haul. Aplicación al mercado Europa-Latam.

Director/a: TRAPOTE BARREIRA, CÉSAR

Departament: FIS

Títol: Análisis de viabilidad del modelo de negocio del Low Cost Long Haul. Aplicación al mercado Europa-Latam.

Data inici oferta: 03-07-2017     Data finalització oferta: 03-03-2018


Estudis d'assignació del projecte:
    Tipus: Individual
     
    Lloc de realització: EETAC
     
    Paraules clau:
    Business plan, low cost long haul, aerolínea, ruta, competencia, demanda, viabilidad
     
    Descripció del contingut i pla d'activitats:
    El trabajo tiene como objetivo llevar a acabo un análisis de viabilidad del modelo
    de negocio del Low Cost Long Haul.

    Las actividades seran: análisis de experiencias previas, fundamentos del modelo
    de negocio, modelo de demanda y competencia, operativa, finanzas y
    organización.
     
    Overview (resum en anglès):
    The objective of this paper is to study the opportunity of a business model of a low-cost airline operating long haul, from Barcelona to South America.
    With this study we provide a direct and cheaper connection compared to those in the market. So, it is a better option for passengers who travel between the destinations analysed.
    To reach our goal first we find that in Brazil, Argentina, Mexico and Colombia we may find business opportunity. Then through a strategic assessment, with different analysis models (PESTEL, five forces of Porter and DAFO) we saw how is the environment in which we want to operate and the threats that are presented to us. With an analysis of the trends, we find the demand forecasts. Comparing several fleets, we ended up opting to operate with the B787, since it presented the lowest operating flight costs.
    Once we have the fleet and the forecast we analyse the costs. For certain prices we obtain margins of 9%. What is a consistent value considering the prices we have put.
    Changing demand values, we realized the risk of the proposal. Due to the risks we obtain in the results we understand why this proposal has not been made before.

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