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Títol: Lean management applied to new business development: experts analysis and examples of hardware companies.


Estudiants que han llegit aquest projecte:


Director/a: OLIVELLA NADAL, JORGE

Departament: OE

Títol: Lean management applied to new business development: experts analysis and examples of hardware companies.

Data inici oferta: 02-03-2012     Data finalització oferta: 02-11-2012



Estudis d'assignació del projecte:
    Tipus: Individual
     
    Lloc de realització: EETAC
     
    Paraules clau:
    Lean management, startup, agility
     
    Descripció del contingut i pla d'activitats:
    Lean management applied to new business development: experts analysis and examples of hardware companies.
     
    Overview (resum en anglès):
    Very successful applications of the Lean Startup’s principles in the software industry have been emerging lately, especially from startups in the USA. Additionally, it has recently been used by the American government who have also adopted the method in the development of an online-based public service.

    The main goal of this dissertation was to analyse whether the scientific approach provided by the Lean Startup methodology is applicable, as well as a plus, to hardware development. In order to achieve such conclusions, it was sought the experience of entrepreneurs who own startups developing (physical) technological products.

    The Eric Ries’ book “Lean Startup” was considered in besides of other important contributions, e.g. “Running Lean” by Ash Maurya. Several of the sources used were very recent given the still on-going movement around the subject.

    Interviews were conducted to entrepreneurs from the companies: Alteraid, Fractus, On-Sun Systems and Technology Assistance BCNA. The interviews consisted in a first brief presentation of the methodology’s main concepts, and a 50 minutes debate around the subject of the possible applicability of the Lean Startup approach to their startups, based on their knowledge and experience gained developing their businesses. The interviews covered a group of 15 questions.

    All the entrepreneurs’ opinions from the interviews indicate that the Lean Startup is applicable to hardware development. The removal of wastes (time and money), product development agility, as well as customer interactivity, seem to be applicable, suitable and advantageous to the development of physical products. However, in order to apply the method to hardware development it will require adaptation, which the results suggest that it is industry dependent.


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