CBL - Campus del Baix Llobregat

Projecte llegit

Títol: Estrategias de comunicación de riesgos y beneficios del consumo de pescado

Estudiant que ha llegit aquest projecte:

Tutor/a o Cotutor/a: RAHMANI, DJAMEL

Departament: DEAB

Títol: Estrategias de comunicación de riesgos y beneficios del consumo de pescado

Data inici oferta: 05-02-2024      Data finalització oferta: 05-10-2024

Estudis d'assignació del projecte:
    GR ENG ALIMENT 2016

Lloc de realització:
EEABB

Paraules clau:
Riesgos y beneficios, consumo de pescado, estrategias de comunicación, comportamiento del consumidor

Descripció del contingut i pla d'activitats:
El objetivo de este estudio es medir el impacto de la información sobre riesgos y beneficios del consumo de pescado en el comportamiento del consumidor. El estudio busca comprobar el efecto de diferentes estrategias de comunicación de riesgos y beneficios en las actitudes e intenciones de compra y de consumo de pescado. El objetivo del estudio es también comparar los efectos de la información en diferentes países. Para alcanzar estos objetivos se desarrolla un cuestionario común y se distribuye online en tres países: España (n = 600), Bélgica (n = 600) y Polonia (n = 600). En cada país la muestra se divide en tres grupos (n = 200, n = 200, n = 200) y cada grupo recibe una de las siguientes informaciones: i) información sobre los beneficios del consumo de pescado (mensaje 1), ii) información sobre riesgos y beneficios del consumo de pescado (mensaje 2), i 3) información sobre riesgos y beneficios del consumo de pescado y las recomendaciones de consumo (mensaje 3).

Overview (resum en anglès): The study examines how information about the risks and benefits of fish and shellfish consumption can change the consumption of fish and shellfish in Spain. The aim of this work is to determine the impact of three information strategies on consumer attitudes and behavior in Spain.
To carry out the study, an online survey was conducted with 600 fish and shellfish consumers who were divided into three different groups:
- Group 1 received only information about the benefits of eating fish and shellfish.
- Group 2 received information about the benefits and, to a lesser extent, the risks.
- Group 3 received information about the benefits, the risks, and the regulations.
Attitudes and intentions were measured before and after the information was provided, and responses were analyzed by comparing attitudes and intentions before and after the message to assess the impact of this information.
The results showed that Group 1, who received information about the benefits of eating fish and shellfish, increased their intention to eat fish and shellfish the most. Group 2, who received information about both the benefits and the risks, had the smallest increase in their intention to eat fish and shellfish. Finally, Group 3, who received the same information as Group 2 but with additional information about regulation and control, showed a similar increase in their intentions to consume as Group 2.
To summarize, we can conclude that providing information only about the benefits significantly increases the intention to consume fish and shellfish, while providing information about the risks significantly hinders this increase. Furthermore, providing additional information on existing controls and regulations cannot mitigate the effect of risk information in Spain.

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