CBL - Campus del Baix Llobregat

Projecte llegit

Títol: Desarrollo de un modelo económico-financiero de una aerolínea para la simulación de dinámicas competitivas.

Estudiants que han llegit aquest projecte:

Director/a: TRAPOTE BARREIRA, CÉSAR

Departament: FIS

Títol: Desarrollo de un modelo económico-financiero de una aerolínea para la simulación de dinámicas competitivas.

Data inici oferta: 22-07-2020     Data finalització oferta: 22-03-2021


Estudis d'assignació del projecte:
    GR ENG SIST AEROESP
Tipus: Coordinat    Títol: Desarrollo de un modelo económico-financiero de una aerolínea
 
Lloc de realització: EETAC
 
Segon director/a (UPC): FORNÉS MARTÍNEZ, HECTOR
 
Paraules clau:
aviation, airline, cost, profit and loss account, balance sheet, competition, dynamics, disruption.
 
Descripció del contingut i pla d'activitats:
El TFG tiens por objeto el desarrollo de un modelo económico-financiero de una
aerolínea
para la simulación de dinámicas competitivas que consisten en evaluar:
- incremento de ventas.
- incremento de costes.
- incremento de producto
- inversión en activo.
- competición entre dos aerolíneas con estrategias diferentes.
 
Overview (resum en anglès):
¿Hence to win 100% in every single battle is not supreme excellence; supreme excellence is winning the war without fighting¿ ¿ The art of war (Sun Tzu)
The aviation sector, and especially the airline industry, is one of the most competitive sectors. In the early days of aviation, the airlines that emerged were subject to governments, which gave them funds to encourage progress and bailed them out when there was a crisis. Over time, airline models have evolved into large alliances (the first emerged in the United States in 1930) to compete with emerging airlines and low-cost carriers. This fact has meant that having a good airline strategy and making a good market proposition is vital.
In order to have a better understanding of the importance of decision making, this project starts with the creation of an airline from scratch. It is created based on the different known and studied strategy models, pricing models and the assumptions on which the project is based.
Then, the different financial indicators will be analysed, which will allow us to make a balance of the viability of the project and how attractive it can be for the market, elaborating a results sheet.
In the final part of the project, we want to create a dynamic simulation model, using the previously proposed results sheet. With this, we want to observe and analyse the importance of making a good reading of the market when the airline is competing in the route that collects the most profit. It will be seen how a small error in the predictions can mean big losses.
The conclusions will gather the most important data and reflections from the simulation and will argue the viability of the company and the possible improvements that could be made.
Finally, all the relevant calculations to obtain the results, but of less importance for the reading, can be found in the annexes. For those interested in a deeper understanding of the calculations and models followed.

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