Projecte matriculat

Títol: Exploring consumers' acceptance of a foreign food product in Spain: Kömbe

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Tutor/a o Cotutor/a: LÓPEZ MAS, LAURA

Departament: DEAB

Títol: Exploring consumers' acceptance of a foreign food product in Spain: Kömbe

Data inici oferta: 19-01-2024      Data finalització oferta: 19-03-2024

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Estudis d'assignació del projecte:

GR ENG SIS BIOLÒGICS
GR ENG ALIMENT 2016
GR ENG SIS BIOLÒG 23

Lloc de realització:
EEABB

Segon tutor/a (UPC): KALLAS CALOT, ZEIN

Paraules clau:
Sensory analysis, Willingness to pay, Traditional, Cookie, Turkey

Descripció del contingut i pla d'activitats:
There are many successful cases of the adoption in the Spanish diets of typical foods from other cultures, such as sushi, dürüm, or poké, among many others.

In an increasingly globalized world, consumers seem willing to accept new products from other cultures, as long as they align with their preferences and acceptance.

Therefore, this study aims to assess Spanish consumers' sensory acceptability of a typical Turkish cookie, the Kömbe, to determine whether it has the potential to be launched in the Spanish market. Likewise, the willingness to pay of consumers will also be determined, as well as the socio-demographic characteristics of the participants with a greater acceptance to identify market segments with a greater potential to adopt the Kömbe.

The study's chosen methodology will be a home-use test with 300 consumers. Samples will be individually packaged and distributed among a heterogeneous sample regarding gender and age.
The student will be responsible for the elaboration of the questionnaire, the preparation and distribution of the samples among the participants, the data analysis and the writing of the dissertation report.

Orientació a l'estudiant: It is mandatory to have completed the sensory analysis course successfully.

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